About Ylke
Ylke started her career in journalism. She soon moved into marketing and brand building, a field in which she now has over 20 years of experience. Over the past two decades, she has worked in a variety of roles in both B2B and B2C environments. Until 2016, she worked for different companies, such as the Efteling, Media companies and Philips, before being introduced to the financial sector. During her 8 years at Argenta, a Belgian savings and mortgage bank, she worked as a digital marketer and brand manager, focusing on strengthening Argenta's market position in The Netherlands. She was also responsible for all digital content and communications aimed at internal and external stakeholders, B2B and B2C.
At DMPM
Ylke joined DMPM as Brand Manager in August 2024. She uses her extensive strategic and business experience, combined with her previous knowledge of the financial market, to strengthen DMPM's position in the market and develop and execute its marketing strategy.