Building distinctive mortgage brands
The branding process involves defining and shaping the identity of our mortgage brands, including values, visual elements and overall aesthetics to create a memorable image in the minds of consumers. Each of our mortgage brands targets a specific consumer audience. Branding and marketing communications are tailored accordingly.
Our marketing strategies are built on the foundation of our branding efforts. We target two key audiences with our marketing communications: financial advisors who recommend our mortgages to consumers, and the consumers themselves. When communicating with financial advisors, we aim to promote our brands to ensure they remain top-of-mind and create brand preference. In our communication with consumers, our focus is on providing purchase-affirming messages and addressing any inquiries they may have regarding our mortgage products.
Staying relevant in the market
Funding for a mortgage label can fluctuate in intensity over different periods. However, investors can trust us to consistently keep their labels competitive and in the spotlight with mortgage advisors, regardless of the varying funding levels.
Our marketing specialists skillfully leverage modern marketing channels, such as social media and online advertising, to effectively target our audiences. As experts in Dutch mortgages, DMPM serves as a valuable knowledge center, utilising our data and market insights to create impactful marketing campaigns.
